www.scirecruitment.co.nz

Do TV commercials actually still work?

March 18, 2011 at 7:11 pm | Posted in Uncategorized | Leave a comment

I was watching an interesting program on TV the other day and realised that every time the commercials were on I muted them. I noticed soon after that my wife was doing the same and so were apparently a couple of friends with whom I shared my observation.

Having discussed my observations with a number of people from different walks of life I took a little time and analysed my purchasing behaviour over the last couple of years. I know my analysis was not exactly very scientific but I realised that my purchasing behaviour has not been influenced by TV commercials at all recently.

In fact, I realised that I have been avoiding subconsciously some brands that advertise most often (and some of them quite aggressively I might add) on TV. My explanation for my behaviour is that many of these commercials are really repetitive and, quite frankly, very annoying especially when one tries to switch off for the day after a long day in the office.

I am obviously not an expert on the subject but would be very interested in hearing what our readers think about TV Commercials and whether they have any impact on their purchasing decisions and choice of preferred brands.

Please send us an email at sciadmin@scirecruitment.co.nz with your thoughts. I would like to thank everyone who has emailed us over the last couple of years and say that your feedback is invaluable and we really appreciate your comments.

—
If you have any questions or require assistance with recruitment, staff or succession planning, please do not hesitate to contact us. For more information visit www.scirecruitment.co.nz